PinnedSarah GoldinWriting by IFTrust is the new experienceToday we are unveiling our new brand.Apr 15Apr 15
Sarah GoldinWriting by IFFeedback is about changeOn Thursday I joined a roundtable to help shape the future vision for UK digital public services.2d ago2d ago
Sarah GoldinWriting by IF3 ideas to shape the government digital visionOn Thursday I am joining a roundtable to help shape the future vision for UK digital public services.Nov 13Nov 13
Sarah GoldinWriting by IFGenomics data at riskOrganisations holding big datasets about people need to start following a new playbook.Oct 211Oct 211
Sarah GoldinWriting by IFReducing the trust gap in regulated markets, through designTrust is essential in regulated markets. Our top 3 recommendations.Jul 8Jul 8
Sarah GoldinWriting by IFEarn trust by proving what you sayMaking organisations and services prove they can be trusted is the best way to build better futures. Apple agrees.Jul 31Jul 31
Sarah GoldinWriting by IFNew design patterns for AI16 new design patterns that empower peopleJan 311Jan 311
Sarah GoldinWriting by IFIn 12 months you’ll be an AI organisation, like it or notThe 2 AI driven shifts we see at IF, and what to do about them.Oct 26, 2023Oct 26, 2023
Sarah GoldinWriting by IFWhy trust is more important than good UXWe all want trustworthy relationships — we need them too. We need to be able to trust the people around us in order to work, learn, play…May 31, 2023May 31, 2023