Sarah Gold – Medium

Sarah Gold

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Writing by IF

Trust is the new experience

Today we are unveiling our new brand.

Apr 15, 2024

Apr 15, 2024

Published in
Writing by IF

AI adoption struggles when trust is missing

AI is increasingly everywhere. But most people don’t see how AI works. And that’s a problem.

Mar 5

A blue banner image with the words “easy to use and evaluate”

Mar 5

Published in
Writing by IF

Feedback is about change

On Thursday I joined a roundtable to help shape the future vision for UK digital public services.

Nov 18, 2024

A wireframe of a mobile phone, showing the end of a person’s journey to Saxford. They are asked “how was the journey?” and there are a series of structured responses they can choose from.

Nov 18, 2024

Published in
Writing by IF

3 ideas to shape the government digital vision

On Thursday I am joining a roundtable to help shape the future vision for UK digital public services.

Nov 13, 2024

3 ideas to shape the government digital vision

Nov 13, 2024

Published in
Writing by IF

Genomics data at risk

Organisations holding big datasets about people need to start following a new playbook.

Oct 21, 2024

Illustration of fragmented health data being organised in verifiable data logs.

Oct 21, 2024

Published in
Writing by IF

Reducing the trust gap in regulated markets, through design

Trust is essential in regulated markets. Our top 3 recommendations.

Jul 8, 2024

Photograph of a user research session, there is a paper prototype on the table with the hands of two women who are discussing their thoughts around the prototype.

Jul 8, 2024

Published in
Writing by IF

Earn trust by proving what you say

Making organisations and services prove they can be trusted is the best way to build better futures. Apple agrees.

Jul 3, 2024

Diagram describing how hashes within log entries are automatically checked, and that someone is sent a notification if the log fails validation.

Jul 3, 2024

Published in
Writing by IF

Updating the Responsible Technology by Design framework

Jun 25, 2024

Text on a pink background. TRUSTWORTHY EMPOWERED SAFE RESPECTED

Jun 25, 2024

Published in
Writing by IF

New design patterns for AI

16 new design patterns that empower people

Jan 31, 2024

New design patterns for AI

Jan 31, 2024

Published in
Writing by IF

In 12 months you’ll be an AI organisation, like it or not

The 2 AI driven shifts we see at IF, and what to do about them.

Oct 26, 2023

An AI generated image of imaginary connective tissue. The picture is abstract and has 3 colours: white, blue and pink. It almost looks like a cross section of a leaf, with different nodes and connective lines in between them.

Oct 26, 2023

Sarah Gold

Sarah Gold

Designing for trust. Founding partner and CEO @projectsbyif

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