PinnedSarah GoldinWriting by IFTrust is the new experienceToday we are unveiling our new brand.Apr 15Apr 15
Sarah GoldinWriting by IFReducing the trust gap in regulated markets, through designTrust is essential in regulated markets. Our top 3 recommendations.Jul 8Jul 8
Sarah GoldinWriting by IFEarn trust by proving what you sayMaking organisations and services prove they can be trusted is the best way to build better futures. Apple agrees.Jul 3Jul 3
Sarah GoldinWriting by IFNew design patterns for AI16 new design patterns that empower peopleJan 311Jan 311
Sarah GoldinWriting by IFIn 12 months you’ll be an AI organisation, like it or notThe 2 AI driven shifts we see at IF, and what to do about them.Oct 26, 2023Oct 26, 2023
Sarah GoldinWriting by IFWhy trust is more important than good UXWe all want trustworthy relationships — we need them too. We need to be able to trust the people around us in order to work, learn, play…May 31, 2023May 31, 2023
Sarah GoldinWriting by IFTrust in software through design thinkingReducing data and trust breaches caused by software used by organisations worldwideMay 19, 2022May 19, 2022
Sarah GoldWhat I’ve learnt, 3 years onIt’s been 3 years since I started IF. Time to think about what I’ve learnt.Apr 30, 2019Apr 30, 2019
Sarah GoldStarting a company like IFI frequently get asked to give advice on how to start a company. Specifically, a specialist company like IF.Mar 17, 20181Mar 17, 20181